On May 1st 2010, the UN Regional Information Centre (UNRIC) in Brussels launched an advertising competition entitled ‘Unleash Your Creativity Against Poverty’ as part of its ‘We Can End Poverty’ campaign. The main aim of the competition is to send a creative message to world leaders gathering at the UN General Assembly in New York on September 20th.
The creative advertising competition received around 2030 ‘ads against poverty’ from hundreds of participants across 34 different European countries. These entries were whittled down to 30 ads chosen to compete for the final prize, three of which were made by Icelandic graphic designer Stefan Einarsson. Einarsson’s three creative ads landed him 1st, 3rd and 5th place amoung thirty other finalists.
The Icelandic designer will receive the EU Spanish Presidency Prize, which will be awarded to him at a ceremony in Madrid hosted by the spanish Queen this coming September. In addition, Einarsson and some of the other finalists will have their work published in major European newspapers who have partnered with the UN in the ‘We Can End Poverty’ campaign.
Einarsson, one of Iceland’s most awarded designers, currently works as a creative director for Iceland’s most established advertising agency, Hvita Husid. Hvita Husid, which translates as The White House, dates back to 1961 and since has gathered decades of marketing experience for many large businesses in both Iceland and abroad.
For further information about Stefan Einarsson and his creative design work, visit