Export initiatives to be merged into new Iceland Agency

alþingi2Althingi, the Icelandic parliament, has voted to create a new agency called the Iceland Agency which will take over from the Trade Council of Iceland and national tourist marketing.

According to a statement from Althingi this morning, the Iceland Agency is intended to place a clear frame around Iceland’s reputation management and marketing strategies where key players in exports, tourism and knowledge industries can come together and work with the public sector in order to monitor and improve the country’s reputation overseas.

As well as the Trade Council of Iceland, the marketing and publicity department of the Icelandic Tourist Board will also be brought into the Iceland Agency as part of its strategy to bring more foreign tourists to Iceland.

43 MPs voted for the bill and three abstained, Visir.is reports.

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