Inspired launches new content in preparation for Betting Show 2008

The leading supplier of gaming machines and content to the LBO market, , announced its presence at The Betting Show 2008 on Tuesday. Inspired will be taking a stand at the show to unveil a raft of new and exclusive category B2, B3 and C content.

Known to many in the LBO industry as Leisure Link, Inspired is using The Betting Show as an opportunity to ‘relaunch’ its LBO brand as Inspired Gaming Group. Headed up by Martin Lucas, Inspired’s LBO business already supplies 41% of the market, including major chains such as William Hill and Ladbrokes, but it is also the largest supplier of machines and content to independent bookmakers, including Betfred.

In advance of the Show, Inspired is today launching a range of new B2 and B3 content, all of which will be showcased on its stand at the NEC. Visitors to the stand will be able to play Monkey Business, developed by Gamesoft, the number one specialist supplier to AGC, FEC and Bingo; Snakes, Ladders & Cash Adders from Psiclone; Rainbow Riches Pots of Gold from Barcrest; and Enchanted Dragon developed by Max Gaming. Both Snakes & Ladders and Enchanted Dragon are exclusive to Inspired. Inspired will be launching even more exclusive Category B2 and B3 games at the show as well as showcasing its Open SBG platform which allows operators to download content remotely, monitor incomes, fault and play data in real time.

As well as new content, visitors to the stand will be able to see Inspired’s virtual sports products and a range of cabinets including its cabinet for LBOs, Rainmaker, which offers a suite of virtual betting games including B3 jackpot slots games and new B2 casino games. Independent bookmakers will also be able to meet members from Inspired’s LBO dedicated sales team on the stand.

Luke Alvarez, co-CEO of Inspired, commented: “Our presence at The Betting Show this year is strategically important for our business. We already supply 41% of the market but we are really excited about the independent LBO opportunity as we want to offer them the same great Rainmaker machines that we do to the bigger players. Our partnerships with some of the leading content developers in the industry also mean that we can offer the independent bookmaker more content than any other operator in the industry.”

Mike Fox, Technical Director at Psiclone, said: “We have a very long and successful relationship with Inspired that allows us to make our content available to the biggest population of players in the UK through one single supplier. We develop exclusively for Inspired in the LBO sector and Snakes, Ladders & Cash Adders is our first category B3 game to be rolled out on Inspired’s Open SBG™ platform. Test results to date have already proven it will be a top performing game.”

Inspired will be exhibiting on Stand # 770 at The Betting Show in the NEC on 22 and 23 October 2008. There will be competition prizes to be won on both days including one rent free terminal for a year for one lucky customer who signs up or renews an existing contract at the show itself.

Visit the Inspired Gaming Group website for the current .

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